Project Brief
Content marketing is becoming harder and harder. But, quality will always win over quantity. We believe that taking the extra time to make a highly engaging, shareable content will yield lasting results. AI content is now mainstream, so this is now an even better moment to be great and stand out from the generic garbage that companies are spitting out. This case study walks through some of the best content marketing for pest control SEO.
Key Highlights
- Top 5 blogs bringing in an extra 800 prospects per month
- Building credibility with the local audience
- Acquiring valuable backlinks, that build the authority of the homepage
- Leads from new blogs grow volume by 40% YOY
The Results
Strategy -> Execute -> Results
How We Did It?
#1 Content planning and spotting opportunities
Keyword research to identify quick wins and opportunities for exposure as well as to showcase the clients expertise. Each blog needs a support network. Typically we call it the Pillar and cluster model. Identify the pillar post – ie the high value high volume keywords, then build 3-5 supporting blogs for that pillar page. Link them altogether, and you’ve got an awesome magical web that Google loves!
#2 Great content writing
Writing for the user to satisfy their needs, is so overlooked. We wanted to do it right.
Great content gets rewarded. And that is what happened here.
What this meant for the client?
An extra 30,000 visitor year to the website from blog content?! Amazing. The brand awareness was awesome, building credibility as local experts was massive. And these blogs will continue to bring in prospective client, month after months.
And yes we got a ton of leads too!
Get started with SEO today.
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