So you have a website, but when you do a Google search for it, it doesn’t show up. What is the cause of this?
The quick answer is that you do not have enough authority. Google is choosing not to index your website, because it doesn’t deem it valuable enough. This is a big problem if you have customers searching for your brand and looking to connect with your business.
One quick fix is to make sure that you have all the Tier 1 Brand Profiles setup. This is your Instagram, Facebook Page, LinkedIn, Google Business Profile, YouTube, Yelp, etc. These basic social accounts will all have a link back to your website and this is the first layer of your online presence, which is critical for SEO, and which Google expects. Getting these set up should help Google discover and naturally index your website.
If that still doesn’t work, then you need to set up Google Search Console and create a manual request for Google to index your website.
I walk through that in this video.
In this video, I address two common questions:
- why a website may not show up in Google search results and
- why a newly published blog may not be indexed.
I explain how to use the “site colon” trick to check if a website is indexed, and I demonstrate how to use Google Search Console to request indexing for both the website and individual blog posts. By following these steps, you can ensure that your website and blog content appear in Google search results, increasing visibility and potential customer reach.
00:55 Using the “site colon” Trick
01:53 Using Google Search Console
02:41 Result: Website Appears in Search Results
03:08 Checking Indexing Status
03:41 Requesting Indexing
04:19 Result: Indexed Blog Appears in Search Results