Add Schema Markup

Schema markup — also called “structured data” — is a special type of information you can place in your site’s code to help obtain rich snippets in search results.

Rich snippets (not to be confused with featured snippets) are little bits of extra information telling searchers more about your content. For example, on recipes you can display ratings, calories, or prep time. Or on events you might include the dates of upcoming shows.

Using schema markup on your site will not directly impact rankings, but rather the rich results can help you stand out from other listings, which can help increase your click through rate (CTR). If your content would benefit from rich snippets, check out these resources from Google: