Naturpath SEO Services

Looking to grow your Naturopathic Doctor practice in Google Search? SEO is a the BEST most sustainable marketing channel, and will deliver the best ROI in the long run. We’ll show you how.

The Purpose of SEO

The purpose of our SEO services is to grow your Practice / Clinic’s online presence in order to increase traffic, create more bookings, and acquire more clients who stay with you for the long term.  

Traffic → Bookings → Clients → Returning Clients

Google search - naturpathic doctor near me

Understanding Your SEO Opportunity

SEO is all about growing your presence in the search engines. It’s a medium to long term play and the results pay dividends in the 6-12 month time frame.

There are 3 areas of opportunity on the Google Search Page to get more visibility for your Naturopathic Doctor Practice.

  1. Google Ads (normally at the top)
  2. Google Map Pack (which is linked to your Google Business Profile)
  3. Then the Normal website links underneath the above.

For one company, focussing on growing the Google Business Profile might be the priority. But for another, we might focus on Content Marketing strategies to grow the awareness via top of funnel strategies. It will depends on your situation.

As you knows Google is pushing Ads more and more. (they got to pay their rent, right?) So Paid Search Ads cannot be ignored. We do offer Google Ads services to complement your SEO Services.

Using SEO to Fill Your Schedule

We know that all you care about is that you get bookings from new patients. So that is all we focus on.

Tracking Performance

The whole point of everything we do is to generate revenue and track the performance of our efforts. Of course we will report on the website user stats, but we also want to track the bookings so you can see the full ROI of the SEO campaigns. Typically most clinics are either using OutSmart or JaneApp. We’re comfortable setting up tracking on both platforms. We will integrate this with Google analytics and at the end of the month we’ll be able to show you how many bookings came from the SEO activities.

What’s included in the SEO Service?

SEO is a medium-to-long term strategy that’s why we have a minimum commitment of 6 months for SEO engagements. SEO is an investment and will pay dividends in the long run. Expect results to come in the first 6-12 months, as it will take time to earn trust with Google. 

There are a few key features that our SEO Services offer including; 

  • SEO Audit 
  • SEO setup and Optimisation for the website
  • Devise Keyword Strategy 
  • Setup tracking
  • Market Review and Competitor Analysis
  • Create the Content Strategy
  • Content Manager with Content Optimisation* 
  • Link Building – 2 new backlinks per month 
  • List building for Digital PR
  • Outreach to journalists for features
  • Monthly report with Insights & Recommendations report
  • 2 hours of consulting per month – if you want advice on any other business or marketing related activities you are considering

*No content writing. That’s supplied by your team. We’ll help to SEO that content just before publishing. We also work with you to roll out the content strategy. What articles we need to target the various keywords and how we structure it on the site.

How does our SEO Service work?

Basically SEO boils down to 3 things; Content, Backlinks, & Technical SEO. And when you deploy the right strategies have have a trusty SEO Agency by your side, you can achieve the results you desire.

Typical SEO engagements have an initial 6 month period and then continue on a month by month basis with most clients choosing to stay with us for 1, 2, or more years. 

SEO is a partnership. It’s not ‘us’ and ‘you’. We have to be totally aligned, business strategy and marketing strategy, that’s the only way it will work.

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