The Customer Journey (7 stages)

Great article if you are interested

https://ducttapemarketing.com/customer-journey-marketing-hourglass/

Try – the first purchase is always a test. can you win their hearts

Repeat (Great service and CX makes this happen..but how can marketing help)  

Refer (customer referral programs, creating that WOW factor in customer service

How Can Marketing Help in the Repeat and Refer?

Case studies, A Review Management system, using ‘User generated’ content