Service Overview

The purpose of our initial Google Ads audit is to spot major red flags where the account is burning money and to make sure the conversion tracking is set up correctly. There have been a ton of changes to the Google Ads system within the last 18 months, so we’ll make sure the campaigns are set up according to the best practices. 

Once the holes have been plugged we go ahead and architect the campaigns according to best practises with the goal of bringing your high quality traffic, which in turn should results in quality leads and more customers.  

Audit Process

Once we get access we’ll run the Account through our 25-point Google Ads Inspection checklist. An example of the audit areas we touch on;

  • Structural: Campaign settings, conversion tracking, ad group organisation. 
  • Targeting: Keywords, audiences, landing pages, user behaviour stats from Google Analytics, etc. 
  • Ad Level: Ad copy, ad extensions, sitelinks, & more.

What do you get?

  • Deep dive audit on the account 
  • Google Doc report with findings and recommendations
  • Arrange a call to walk through it, to make sure you understand it and answer any questions you have.

**NOTE** Recommended changes will only be highlighted, not actioned. The audit only covers investigative work, and not configuration work. 

Rate and Terms

Setup fee: $550+GST (once-off)

Management Fee: $450+GST

Payment can be made on the 1st of the month, an invoice will be issued. 

The Details

New Campaigns Setup

If the client chooses not to implement the changes themselves, they may contract Monalo.io to carry out updates on their behalf. 

Monthly Management

If you feel it would be more beneficial to have an expert Google Ads Account Manager    handle everything and manage the campaigns on your behalf, Monalo.io can help with this too. 

The monthly service includes; Campaign management, Keywords pruning, Bidding strategy adjustments, Ad Copy A/B testing, and Reporting, Once the campaign is up and running, there will be weekly touchpoints to ensure your money is well-spent and improve the number of new clients / leads generated by your campaign.

Expectations

It’s important to know that, unfortunately it’s not a “flick of the switch” and it works straight away. That would be amazing if it was! The Google Ads system is another AI based algorithm just like regular Google Search. It requires close attention and fine tuning especially in the early stages of the campaign’s life to achieve performance.   

Google scores each Advertiser and especially for new advertisers it takes some time to build your Ad account reputation. So it can take up to 2 or 3 months to get fully going. But you definitely can get immediate results, it just won’t be firing on all cylinders straight from the get go.