Google LSAs – Frequently asked questions

Have a question about Local Services Ads? Here are the answers to some of the most commonly asked questions.


  • What’s Local Services Ads?

    Local Services Ads helps you gain new local jobs by serving well-placed ads when potential customers search for your services. We make it easy for you to control your budget, let customers get in touch with you and leave reviews. Additionally, when you sign up for Local Services Ads, you build trust online with customers by becoming a Google Guaranteed business.

  • How do Local Services Ads work?

    Local Services Ads make it easy for customers in your area to find and connect directly with your business, and filter results based on the services that you offer. When a customer selects your business, they can simply click your ad and connect with you by phone. If a customer used your Local Services Ads ad to hire you and the job is complete, they are then encouraged to leave a review. These reviews are posted on your provider profile to encourage other potential customers to book your services with confidence.

  • What is the Google Guarantee?

    When you sign up for Local Services Ads, you automatically become a Google Guaranteed business. The Google Guarantee helps you build a strong reputation online, giving potential customers peace of mind that you have been vetted and approved by Google. If a customer is unhappy with the quality of your work, Google may refund up to the amount paid for jobs booked through Local Services Ads, with a lifetime cap for coverage.

  • How much do Local Services Ads cost?

    You set your budget based on the number of leads you want. The exact cost of your ad is determined by your location and your industry. Get an estimate on our cost tool.

  • What is the qualification criteria to advertise on Local Services Ads?

    Once you create an account and tell us more about your business, we’ll work with you to verify that your business meets local license and insurance requirements, then complete a background check before your ad goes live.



  • How do I start advertising on Google?

    Getting started is simple. Click here to sign up, and we’ll walk you through the process of creating your first ad. If you need help, our Local Services experts are available at no additional cost Monday – Friday, 6 am – 5 pm PT at 1-844-242-4513.

  • How do Local Services Ads and Google Ads work together?

    While Local Services Ads and Google Ads share some similarities, you will control your Local Services Ads budget, as well as ad targeting, separately. Both ad services allow you to login with the same Google account, and you can view charges and billing information for both products together.

  • What is Pay-Per-Lead Advertising?

    Pay-Per-Lead means you only pay for leads related to your business or the services you offer.