Digital Checklist For Setting Up A New Service Area

Say for example you are a service based business.. Plumber, Roofer, Locksmith, Pest Control, etc. You typically have field agents (technicians) that cover a specific location, city, town, postal code. So you hire a new guy to cover a new location, now you need to start focus marketing efforts on that new location.

Here are the items you need to check off for setting up a new service location;

  1. Website – create new location page
  2. Google Ads – adjust your targeting to new location
  3. Facebook Ads – adjust targeting to location
  4. Facebook Ads Boost post –
    1. “Hello {insert new location}  residents and businesses. We’re now serving your location…”
  5. SEO Provider – talk to your SEO provider and get them to add a new location to monthly service
  6. Google My Business – add service areas to the listing
    1. Do you have a new office? Then get a new GMB Listing
  7. Yelp Profile – add the new service area
  8. Update any other listings sites.. like Homestars, BBB, Hoouzz. Update your profile with the new location
  9. Go through your old leads / sales data (hope you’re organized here, or have a CRM in place)
    1. Filter out the people you could not serve before, but you can now
  10. Get a new telephone number for that location


  1. Do some Local PR – contact the local news company for a feature
  2. Look for some local partners, suppliers and build local connections
  3. Search for local Facebook groups in that location. Business support groups, neighbourhood groups, etc.
  4. If its a new city, join that Chamber of commerce
  5. Research other business groups in that location

And if you get stuck, we’re here to help.

The team here can help with setting up you Ad Campaigns, growing your presence in the search engines, and get you on the correct marketing path towards success.

Take advantage of your complimentary review today.