Key results

Achieved 72% organic growth year on year
Sales increased by 36%
Achieved positions #2 and #3 for high priority keywords

Background

Results are never immediate with SEO. There is always a lag period following the execution of an SEO campaign. Often this can be 3 months, or over 6 months. The more competitive the keyword, the harder it is to break into the space and climb the rankings.

For this local arborist, we started off we foundational SEO to establish a solid base to work from. There were a number of critical issues to address first like duplicate content, no interlinking, zero blogs, & generally it was not optimised.

Here is a snapshot of the results.

72% Organic Traffic Growth

And here’s a look at the Google Analytics traffic

What did we do?

Once the foundational SEO was in place, next we set out to rebuild the services pages. In this scenario, there was only one service page, like this website.com/services. And on that page all of the tree care services were listed.

Having it like this is an opportunity missed. For us, this is always one of the items we implement right away as it’s the easier way to add relevancy and start capturing new traffic. We talk about this in more detail in our other case study in of how we tripled the organic traffic for a tree care client simply by implementing service pages. Go check it out.

Once the services pages were taken care of, we then look at establish a blog and