Tree Care SEO Services
Looking to grow your Tree Service Business in Google Search? SEO is a the BEST most sustainable marketing channel, and will deliver the best ROI in the long run. We’ll show you how.
Understanding Your SEO Opportunity
SEO is all about growing your presence in the search engines. It’s a medium to long term play and the results pay dividends in the 6-12month time frame.
There are 4 areas of opportunity on the Google Search Page to get more visibility for your Tree Care company.
- LSA Ads (Google guaranteed ads)
- Google Ads
- Local SEO (Google Business Profile)
- Organic links
For one company, focussing on growing the Google Business Profile might be the priority. But for another, we might focus on Content Marketing strategies to grow the awareness via top of funnel strategies. It will depends on your situation.
As you knows Google is pushing Ads more and more. (they got to pay their rent, right?) So Paid Search Ads cannot be ignored. We do offer Google Ads services to complement your SEO Services. Even if you don’t do Google Ads, we highly recommend you setup your Google Local Services Ads (LSA) account. This pay-per-lead model is totally awesome with very affordable cost-per-lead metrics.
The Purpose of SEO
The purpose of our SEO services is to grow your tree care company’s online presence in order to increase traffic, create more leads, and acquire more customers.
Traffic → Leads → Customers
Let’s talk about SEO and Online Presence
Maximising your SEO efforts means leaving no stone unturned. If there is opportunity for visibility for the brand, let’s go after it.
Business Directories
I hate Yelp as much as the next man, but if they’re up high in Google then you need to get your Yelp game in order. Claim and complete fill out your Profile, get some reviews, and try to get as high up on the Yelp page as possible. It’s like doing SEO inside of Yelp.
Other profiles include Angi, BBB, Houzz, ThreeBestRated, & more.
It’s also really important for your brand to appear in listicles, like the best arborist in Victoria BC, as an example.
The Local Pack
We’re all familiar with this by now. Getting listed in the 3-pack is a big deal and can significantly impact your business with more clicks and calls. One part of the Local algorthm is based on proximity, so don’t get your hopes up on ranking all across the city. Your best bet is in the vicinity around where your Google Business Profile is located. (Office, or Home Address)
People Also Ask
An often overlooked part of the search page. When we build out pages and blogs, we’ll add in FAQS onto those pages. We’ll mark it up with some magic SEO dust (FAQ Schema Markup) and this gives us a chance to get more visibility for the brand.
Blogs that target bottom of funnel
Question based articles are a great way to capture traffic and potential leads. These keywords are often untapped and less competitive, meaning you’ll have a chance to rank higher, quicker. And most importantly, the intent is high. These people are close to hiring a tree service company. Some of these include:
- How much does it cost to remove a tree?
- Do I need a permit to remove a tree?
- How much does an Arborist cost?
Tree Care SEO Case Studies
Fresh results from the field.
How we use SEO content marketing to grow traffic 33%
Project Brief Content marketing is becoming harder and harder. But, quality will always win over quantity. We believe that taking the extra time to make a highly engaging, shareable content will yield lasting results. AI content is now [...]
How we climbed from #10 to #1 for a highly competitive pest control keyword
Project Brief Pest control is a competitive business. Most major cities will have dozens of companies operating and fighting for business. Guaranteed that the top 10 companies are investing in SEO. So yeah, pest control SEO is hard. [...]
How a tree service company used question based articles to grow awareness and increase leads
Key Results: 736 additional website visitors from these specific articles 22 leads attributed to articles Background Blogging (or content marketing as we prefer to call it) is an integral part of your SEO strategy. But where do you start? What [...]
How a tree care company used permit pages to capture search demand
Background Alongside with a solid location pages strategy, we also love to implement tree permit pages for new tree care SEO clients. The reason we love creating these articles (both a permit page and tree preservation bylaws page), is that [...]
How a local tree care company expanded their reach with a location pages strategy
We love implementing the location pages strategy. It's typically untapped and less competitive. We love implemented this as part of a tree service SEO strategy. People often think that you need to have a physical presence in that area to [...]
How a local tree service business grew organic traffic by 72% in under 12 months
Key results Achieved 72% organic growth year on yearSales increased by 36%Achieved positions #2 and #3 for high priority keywords Background This case study is a great example of Arborist SEO strategies in action. Results are never immediate with [...]
What’s included in the SEO Service?
SEO Retainer — $3,000/mo
This is the full Marketing stack. It’s everything a growing tree care company needs to dominate Google, AI search, maps, local media, and your regional market. SEO is a long-term investment—results typically start compounding in after 6-12 months—but what we build now will pay you back for years.
Below is the complete list of what’s included (yes, all of it):
✅ 1. Website Optimisation & Expansion
We rebuild, refine, and expand the parts of your site that make Google (and customers) trust you.
✔ SEO audit & benchmarking
✔ Website technical SEO fixes (speed, schema, indexing, alt text, H-tags, title/meta cleanup)
✔ New service pages (properly structured, unique, locally optimised)
✔ Location pages (4–6 to start, expand ongoing)
✔ Tree permit pages & bylaw resources (5–10 depending on your locations)
✔ Core content + foundational SEO setup
✔ Monthly website updates & CRO improvements
✔ Roadmap for ongoing page builds & updates (90–180 days ahead)
✅ 2. Google Business Profile & Local SEO
This is where the phone calls happen.
✔ Google Business Profile management
✔ Weekly GBP posts
✔ Photo & video uploads
✔ Product/Services build-out
✔ Local map pack ranking strategy
✔ GeoGrid tracking & reporting
✔ Review strategy & reputation management
✔ Local citations + brand directory sync
✔ Monitoring local Facebook groups & Reddit for recommendation threads (yes, we really do this)
✅ 3. Content Engine (Blogs + Video + Portfolio)
Content fuels every SEO win—especially for tree care.
✔ 90-day rolling content strategy
✔ Blog content creation (question-based, bottom-of-funnel SEO, permit topics, localised)
✔ Video content plan & video optimization
✔ Portfolio project write-ups (stumps, removals, hazardous trees, etc.)
✔ Content manager + content optimisation
✔ Internal linking and content structure improvements
✔ YouTube SEO rollout (Phase 3)
✅ 4. Campaigns & Growth Initiatives
Every quarter, we deploy focus campaigns that drive leads in specific niches or locations.
✔ 60–90 day targeted campaigns (ex. Burnaby blitz, Strata-focused campaigns)
✔ Seasonal campaigns (storm season, fall pruning, emergency removals)
✔ Digital PR campaigns
✔ “Free Tools” campaigns (calculators, permit tools, etc.)
✔ Brand awareness pushes
✔ Local media outreach (radio, newspapers, blogs)
✔ Brand profile creation across web platforms
✅ 5. AI Search Optimisation
The future of SEO is AI search. We future-proof your presence.
✔ Optimise content for AI Overviews
✔ Rewrite key pages for AI summary extraction
✔ Create answer-focused “AI-ready” content
✔ Structured data enhancements to help AI engines reference your site
✔ Brand profile creation across AI-visible platforms
✔ Keyword strategy adapted for AI-driven search patterns
✔ Monitoring changes in AI search behaviour monthly
✅ 6. Keyword Strategy & Market Intelligence
Sitka SEO = strategy first, tactics second.
✔ Keyword research (tree services, city-based, permits, questions, emergencies)
✔ Competitor gap analysis
✔ Market landscape analysis (visibility, rankings, opportunities)
✔ Devise complete keyword strategy for 6–12 months
✔ Tracking every high-intent search query in your market
✅ 7. Backlinks, PR & Authority Building
You need authority for Google to trust you.
✔ 2 new high-authority backlinks per month
✔ Link building roadmap
✔ Local PR outreach (journalists, media features)
✔ Brand profile building (industry sites, associations, directories)
✔ List building for ongoing digital PR
✔ Reddit, Quora, specialty forum features & mentions
✅ 8. Analytics, Tracking, AI Tools & Reporting
We track everything that matters to leads—not just “traffic.”
✔ Tracking setup for calls, forms, chats, email clicks
✔ Google Analytics, Tag Manager, Search Console, GBP Insights
✔ Reporting dashboard (live, real-time)
✔ Monthly Insights & Recommendations report
✔ Forecasting & trend analysis
✔ AI-assisted content insights
✔ Industry benchmarks
✅ 9. Consulting & Collaboration
You’re never left guessing. We run this together.
✔ Monthly strategy sessions
✔ Bi-monthly Leadership Q&A calls for content creation
✔ 2 hours per month of consulting (business/marketing questions welcome)
✔ Clear expectations on your end (media participation, photos, etc.)
🌲 What to Expect in the First 90 Days
Our process runs in 90-day sprints. Every sprint builds momentum.
Phase 1 — First 90 Days: Foundations & Launch
This is where we build the machine.
🔹 Audit & benchmarking
🔹 Onboarding & knowledge sharing
🔹 Finalize Ideal Customer Profile
🔹 Website SEO foundations
🔹 Plan new website pages (service, location, permit)
🔹 Launch new website pages
🔹 Google Business Profile overhaul
🔹 Build 90-day content strategy
🔹 Roll out first content pieces
🔹 Brand profile creation + cleanup
🔹 Set up full tracking stack
🔹 Kick off competitor and market analysis
Goal: Build the foundation and launch core growth assets.
Phase 2 — Days 90–180: Campaigns & Acceleration
Now we crank up the authority and reach.
🔹 SEO campaigns (location, service, intent-based)
🔹 Digital PR campaigns
🔹 Free Tools campaign
🔹 Review strategy implementation
🔹 Expanded brand profiles
🔹 Ongoing blog + video rollout
🔹 Backlink building ramps up
Goal: Start compounding rankings, links, and visibility.
Phase 3 — Ongoing Growth & Scaling
We double down on what’s working.
🔹 Pivot to strongest channels (Content vs PR vs Local SEO)
🔹 Brand awareness & local PR campaigns
🔹 YouTube SEO rollout
🔹 Fine-tune new website pages
🔹 Expanding into new cities
🔹 Quarterly growth campaigns
🔹 Ongoing monitoring, tracking, and optimisation
Goal: Dominate your regional market across Google, maps, AI search, and local media.
How does our SEO Service work?
Basically SEO boils down to 3 things; Content, Backlinks, & Technical SEO. And when you deploy the right strategies have have a trusty SEO Agency by your side, you can achieve the results you desire.
SEO is all about growing your presence in the search engines. It’s a medium to long term play and the results pay dividends in the 6-12month time frame.
Typical SEO engagements have an initial 6 month period and then continue on a month by month basis with most clients choosing to stay with us for 1, 2, or more years.
SEO is a partnership. It’s not ‘us’ and ‘you’. We have to be totally aligned, business strategy and marketing strategy, that’s the only way it will work.
Ready for us? We’ve got you covered.
Call us with your marketing challenge and your desired outcome.
Our account managers are ready to dissect your business, create your gameplan, and start bringing you results!
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