Here are 11 specific tips (brought to you by ChatGPT) for reducing costs while maintaining conversions in Google Ads:
Yes, AI was used to power this post. But some of these tips are actually pretty good. And we added some of our own remarks to line as well
- Optimize your Quality Score: The higher your Quality Score, the lower your cost per click (CPC). To improve your Quality Score, focus on creating highly relevant ads and landing pages that match your keywords.
- Narrow your targeting: Rather than targeting broad keywords, focus on more specific long-tail keywords that are highly relevant to your business. This can help you attract more qualified leads and reduce wasted ad spend.
- Use ad scheduling: By showing your ads only during peak hours, you can avoid spending money on clicks that are less likely to convert.
- Use geographic targeting: Targeting specific locations can help you reach the right audience and avoid spending money on clicks from people who are unlikely to convert.
- Use audience targeting: By targeting specific audience segments based on demographics, interests, and behaviors, you can improve the relevance of your ads and reduce costs.
- Use ad extensions: Ad extensions like sitelinks, callouts, and structured snippets can help improve your ad’s visibility and CTR, which can in turn improve your Quality Score and lower your CPC.
- Improve your ad copy: By crafting highly engaging and relevant ad copy, you can attract more clicks from qualified leads and improve your Quality Score, leading to lower CPCs.
- Use negative keywords: Adding negative keywords to your campaigns can help you avoid spending money on irrelevant searches and improve your ad’s relevance.
- Monitor your bids: Regularly monitor and adjust your bids to ensure that you’re not overspending on keywords that are not converting.
- Optimize your landing pages: By improving your landing page experience, you can improve your Quality Score and reduce your CPCs while also increasing your conversion rates.
- Use smart bidding: Google’s smart bidding strategies use machine learning to optimize your bids for conversions while reducing your overall ad spend. Consider using Target CPA or Target ROAS bidding to achieve your desired ROI while also reducing costs